We worked with Lexus to develop their new global positioning, Visionary Anticipation. It elicits excitement, inspiration, and of course, anticipation. Traits that define Lexus. We created a suite of content around the new positioning—including a brand book, visual scroll, and two launch videos—that serve as the core vehicles to affect brand shift throughout the organization.
We worked with Lexus to develop their new global positioning, Visionary Anticipation. It elicits excitement, inspiration, and of course, anticipation. Traits that define Lexus. We created a suite of content around the new positioning that serve as the core vehicles to affect brand shift throughout the organization.